Google’s AMP Pages in 2016

Adding Google’s Accelerated Mobile Pages In Your 2016 Marketing Strategy

Are you done optimizing your website for mobile devices? You might have employed plenty of optimization tweaks already, but there’s one more thing you should incorporate into your overall strategy. Google’s Accelerated Mobile Pages (AMP) project is now being used by both large and small companies. It’s Google’s attempt to deliver a better and faster mobile web. And when the Big G implements something this huge, you better jump on the trend. In this resource, you’ll learn what AMP is all about and how you can use it to boost your 2016 Online marketing strategy.

How Does AMP Work?

Have you noticed search listings that come with a little lightning bolt icon show up in the results pages? These are Accelerated Mobile Pages, which are web pages created using a stripped down version of HTML. Also referred to as AMP HTML, a lot of the elements that slow down web pages are removed including JavaScript as well as third-party scripts. The result is 15-85% faster page load speeds on mobile devices, something your visitors will surely love.

How To Get Started With AMP?

The beauty about AMP is that anyone can create an AMP HTML page due to its open source nature. It works in a similar fashion as Facebook’s Instant Articles, but this requires partnering up with the social media behemoth. Google also provides a comprehensive tutorial that allows anyone to get started with AMP even with very little technical knowledge.

Also, please be aware that not all markets are ripe for AMP.  If your market doesn’t get mobile searches, there’s not much point in spending resources setting up AMP.  Legal Search Engine Optimization, for example, is a great place to use AMP to drive organic SEO traffic for Lawyers.

Why Should You Use AMP?

There are plenty of reasons why you should use AMP. Since the release of Google’s Mobilegeddon update in 2015, it’s clear that they want to provide the best user experience possible to mobile users. AMP aligns perfectly with this goal, and there’s plenty of data that back it up. In today’s search engine landscape, you simply cannot afford to have a website that doesn’t pass the mobile-friendly test of Google.

Did you know that 40% of online users hit the back button if the page doesn’t load in three seconds? If you switch to AMP, you can pretty much guarantee that this won’t happen. A desktop version of a certain webpage may have a page size of 5MB. But by creating an AMP version, the page size can go down to less than 500KB. Such an enormous difference translates to an increase in page views and engagement rates.

Can You Use Ads On AMP?

After the announcement of AMP back in October 2015, many brands and publishers expressed their concern about ad delivery. But if there’s any company that understands the importance of online ads, it’s Google. Today, many experiments are being done to speed up the delivery of AMP-powered ads. Google’s AdSense and ten other ad networks are currently supported. The ultimate goal is to add support for all ad networks, so you can rest assured that you’ll see ads on AMP shortly.

Google’s Accelerated Mobile Pages is a huge step toward a faster mobile web. With more people choosing their mobile devices over their desktops as their primary internet device, it only makes sense for all brands and publishers to use AMP and benefit from faster delivery of content and advertisements. If you want to stay ahead of the curve, be sure to create AMP versions of your webpages and see your traffic numbers grow.

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