Blog Posts

Best Smartwatches for 2017

Features To Look For While Buying The Best Smartwatch In 2017

Smartwatches have evolved over the years. There was a time when smartwatches did not have many apps and were available only in black and white, but a lot has changed over the past few years. Big companies such as Apple, Samsung, Motorola, Asus and LG among others have jumped in this market, and as a result, you have a lot of choice regarding features, designs, and shape among other things. Here is a list of the features you should consider when looking for best smartwatches in 2017.

Compatibility is the first thing you need to consider while buying a smartwatch. It is important to consider that most devices are not compatible with all the devices. For instance, many smartwatches that use the Android Wear operating system are Android-centric devices (like the Samsung Gear Fit 2) and may not give you the experience you want on an iOS device even though they may have support for iOS. Similarly, smartwatch by Apple works only with iOS powered devices. Therefore, make sure the watch you’re going to buy is compatible with the device you use.

The most important aspect of your smart phone is the wide variety of apps available to you, and this is also the reason most people buy a smartwatch. Therefore, the most important thing you want in a smartwatch is the quality of the apps on the App Store. So, take a close look at the availability of apps for the smartwatch you’re considering before you buy it. Currently, it seems Apple is getting the most love from developers as there are some high-quality apps available on the App Store for Apple watch.

In addition to smartwatches, another gadget that has gained popularity over the past couple of years is the fittest bands. Many people invest in fitness bands to track their daily activity and get an idea of where they are lacking and where they should improve.

You should invest in a smartwatch that also acts as your activity tracker. Most modern watches available for sale track the basic activities such as steps but the choice of features depends on your requirements. For instance, smartwatches with built-in GPS allow you to track your runs without the need for another device. Some smartwatches also come with heartbeat sensors as well as a variety of other sensors to help you track your activity level.

One of the things that have kept many people away from smartwatches and other such gadgets is the limited battery life. Believe it or not, most of the gadgets people use today still use the battery tech invented almost two decades back, and there still hasn’t been a breakthrough in battery technology. Therefore, pay special attention to the battery life of the smartwatch you are going to buy.

Smartwatches are expensive and before buying one, keep in mind that most smartwatches are not going to remain with you for years. You are as likely to buy a new version of the smartwatch in two years as most people upgrade their phones. Therefore, when you are looking at a smartwatch, keep in mind that you may replace it in the next one or two years.

Related Tech Links: Hovergeek, eComChain eCommerce platform, Best 2017 Toy Robots, Android Wear version 2

Continue Reading

High Tech Tesla Car Electrical Work

What Home Electrical Work Might You Need To Plug In Your Tesla Car

The Tesla series of automobiles is an advanced automobile intended to run cleaner than an internal combustion engine. Powered solely by electricity, the Tesla series of cars represents a new direction for cars that many are adamant is the wave of the future. With fuel prices still dangerously high and on the precipice of becoming even higher with even a slight shift in the winds of international politics, many feel that some new alternative energy source for the transportation infrastructure that drives the modern world forward is not an ideal but a necessity. Many technologists of various stripes are adamant that the Tesla and the technology that supports it, though still ultimately in its infancy, is going to be this alternative energy source within a matter of decades, much as petroleum replaced coal a century ago.

Many people are already investing in early model Teslas hoping to be among the first to blaze the trail of technological innovation that works to prepare a greener, less toxic future. But for many people, powering a Tesla is a problematic matter. While many proponents of the Tesla’s technology believe that charging a Tesla at home is one of its best features rather than being required to be filled with gasoline with great frequency, this is also something of the Tesla’s main weakness as well. The technology is still new, and the ability to easily recharge them is not in common use yet. While public recharging stations are emerging, it is currently in earnest, typically requiring Tesla owners to charge their vehicles at home.

Fortunately, the Model S and Model X Teslas come with some devices intended to allow its owners to charge their vehicles. That said, the equipment will not work on any simple power outlet. The Tesla comes with its style of a power outlet, known as an NEMA 14-50. This device is an out let of 240 volts built with a circuit breaker of the 50 amp variety. This is a specialized type of power outlet that must be installed near the Tesla’s planned parking spot, where the Tesla can be plugged in. While this is the same type of outlet used to power large recreational vehicles, this technology is still something of a specialized product and requires certain special efforts to make it possible.

The first thing to do is to contact a licensed electrician. If you live in Richardson or Frisco, TX, we direct you towards the Big State Electricians Richardson website.
Preparing a home’s power system to accommodate a Tesla requires specialized building and technical work that only a professional can provide. The electrician will have to complete a load calculation of your existing circuits to ensure that a power hungry device like a Tesla does not destroy your home’s power systems. Once a plan for wiring the parking space to accommodate the specialized devices that power a Tesla, the plan must be submitted to the local building department to ensure it is up to code before work begins. After work, some local building departments also require a follow-up inspection. Fortunately, the charging technology is not entirely new, and many electricians and building departments already have standards in place for them.

Continue Reading

Google’s AMP Pages in 2016

Adding Google’s Accelerated Mobile Pages In Your 2016 Marketing Strategy

Are you done optimizing your website for mobile devices? You might have employed plenty of optimization tweaks already, but there’s one more thing you should incorporate into your overall strategy. Google’s Accelerated Mobile Pages (AMP) project is now being used by both large and small companies. It’s Google’s attempt to deliver a better and faster mobile web. And when the Big G implements something this huge, you better jump on the trend. In this resource, you’ll learn what AMP is all about and how you can use it to boost your 2016 Online marketing strategy.

How Does AMP Work?

Have you noticed search listings that come with a little lightning bolt icon show up in the results pages? These are Accelerated Mobile Pages, which are web pages created using a stripped down version of HTML. Also referred to as AMP HTML, a lot of the elements that slow down web pages are removed including JavaScript as well as third-party scripts. The result is 15-85% faster page load speeds on mobile devices, something your visitors will surely love.

How To Get Started With AMP?

The beauty about AMP is that anyone can create an AMP HTML page due to its open source nature. It works in a similar fashion as Facebook’s Instant Articles, but this requires partnering up with the social media behemoth. Google also provides a comprehensive tutorial that allows anyone to get started with AMP even with very little technical knowledge.

Also, please be aware that not all markets are ripe for AMP.  If your market doesn’t get mobile searches, there’s not much point in spending resources setting up AMP.  Legal Search Engine Optimization, for example, is a great place to use AMP to drive organic SEO traffic for Lawyers.

Why Should You Use AMP?

There are plenty of reasons why you should use AMP. Since the release of Google’s Mobilegeddon update in 2015, it’s clear that they want to provide the best user experience possible to mobile users. AMP aligns perfectly with this goal, and there’s plenty of data that back it up. In today’s search engine landscape, you simply cannot afford to have a website that doesn’t pass the mobile-friendly test of Google.

Did you know that 40% of online users hit the back button if the page doesn’t load in three seconds? If you switch to AMP, you can pretty much guarantee that this won’t happen. A desktop version of a certain webpage may have a page size of 5MB. But by creating an AMP version, the page size can go down to less than 500KB. Such an enormous difference translates to an increase in page views and engagement rates.

Can You Use Ads On AMP?

After the announcement of AMP back in October 2015, many brands and publishers expressed their concern about ad delivery. But if there’s any company that understands the importance of online ads, it’s Google. Today, many experiments are being done to speed up the delivery of AMP-powered ads. Google’s AdSense and ten other ad networks are currently supported. The ultimate goal is to add support for all ad networks, so you can rest assured that you’ll see ads on AMP shortly.

Google’s Accelerated Mobile Pages is a huge step toward a faster mobile web. With more people choosing their mobile devices over their desktops as their primary internet device, it only makes sense for all brands and publishers to use AMP and benefit from faster delivery of content and advertisements. If you want to stay ahead of the curve, be sure to create AMP versions of your webpages and see your traffic numbers grow.

Continue Reading

PPC Done Right

PPC Done Right

There is an ongoing debate as to which is a better digital marketing strategy, PPC (Pay Per Click) or SEO (Search Engine Optimization) for your business.  No matter which side of the debate that you come down on there is far more money being spent on PPC services than SEO.  87% of search marketing dollars are spent on PPC while SEO only sees 11% of that revenue.

PPC can offer tremendous value to your business but it is not without its drawbacks.  PPC success is not based on luck or simply buying a few clicks there are skills involved to see the best results.

PPC Done Right:

Keyword planning

Keywords are vital to your campaign for a couple of different reasons.  First you don’t want to spend money on clicks that are irrelevant to your business, you want laser targeted ads that drive customers.

Second too many impressions can lower your click thru rate, which in turn affects your quality score and that in turn affects your price.  Fortunately you can work with a digital marketing agency who can help you pick profitable keywords.

Ad Copy

Writing good ad copy is an art.  The right ad copy needs to match your content with your keywords.  Ad copy can and will affect the ranking and number of impressions you get along with the minimum CPC, so it needs to be done right.

Landing page

When someone clicks on your PPC ad the page they are directed to is your landing page and it needs to be done right.  Good landing page design will take the leads you get from your PPC campaign and convert them into customers.  Your landing page also needs to follow the guidelines of the Google.  Your landing page needs to have links to a contact, terms, disclosure, and privacy pages.

For the conversion aspect of a landing page, there are elements that you need to get right, working with a digital marketing agency can help make sure your landing page works for you.  Here is a video breaking down the elements of a good landing page.

Managed PPC

There are many elements that going into making a PPC campaign successful.  Everything from picking the right keywords, setting a budget for the ad spend and building a landing page.  Most business opt for a managed solution, it takes the work of putting together a PPC campaign off your shoulders.

A digital marketing agency has experience, that you may not have, in putting together the campaign.  Experience that can pay off by the increase in sales for your business.

Continue Reading

Choosing the Right Social Media Platform

Choosing the Right Social Media Platform

You have the option of choosing the right social media platform, in fact some networks you’re better off not being a part of.  This doesn’t mean there is anything wrong with the network, but your customer base just isn’t there.  This is your business and you have the right to be as picky about your social marketing as any other detail of your business.

Now you need to make an informed decision as to which social platform is right for you.  There are a ton of factors involved in the decision so here’s a look at some of the data to help you make your choice.  Please note you don’t have to limit yourself either, you can work with as many or as few as you choose.

Breaking down the Data

Digital Insights put together some data on the most popular social networks and the amount of active users each has.
Here is the corresponding data:

  1. Facebook: 1.28 billion
  2. Google+: 540 million
  3. Twitter: 255 million
  4. Instagram: 200 million
  5. LinkedIn: 187 million
  6. Pinterest: 40 million

When it comes to raw data Facebook inevitably leads the herd in active users, revenue and several other metrics.


That can be a bit misleading, Facebook is one of the oldest social networks and for most people it’s a fundamental part of their daily lives.  However, Facebook’s organic reach is terrible and Instagram blows the rest away in terms of growth.

Does size matter?

Er…yes and no.  You want a network that makes the time you spend there to be time well spent.  You also need to look at the products you’re trying to sell and the audience that is the most engaged on each network.  Pinterest has 40 million users much less than Twitter but Pinterest users spend more time on the site and they interact with content more often.

Buyer Personas

Who are your ideal customers?  No business markets to absolutely everyone not even Walmart, so you probably already have some background on your ideal customer and what makes them tick.  This is what you need to look at when choosing the right social media platform to work with.

Here is how social media networks are broken down according to Jason DeMers at Search Engine Land.

  1. Kitchen-sink networks:Twitter and Facebook
  2. Image-based networks: Pinterest, Instagram, Tumblr
  3. Video networks:YouTube, Vimeo, Vine
  4. Business-focused networks:LinkedIn
  5. SEO and authorship networks: Google+
  6. Location-based networks:Foursquare, Yelp
  7. Niche networks:Reddit

Now you have to choose where your business fits into all of that.  It’s not as hard as it looks, but working with the right digital marketing agency can help alleviate some of the stress.  They understand the true power of social and what it can do for your business.

Continue Reading

Site Footer

Copyright 2016 True Value Technologies | Privacy Policy